Behind the Scenes of La Femme, a First Look.

Behind the Scenes of La Femme, a First Look.

 Fun fact: the name Velvet Canyon was not originally intended to be our brand name. It was the name of a short film we had dreamed of creating, around the same time we were talking about starting a brand. Launching a brand turned out to be all consuming and the idea of a short film was put on the back-burner. But we always knew it was a creative project we wanted to pursue, and suddenly we had a brand that gave us the means to pull it off. So in September, the whole VC team travelled to Europe, both to...

Read more

Search