La Femme, a short film. 

The woman. The French countryside. The golden light of late summer. Dry grass and dusty fruit trees and the fuming exhale of afternoon heat. A classic countryside chateau, crisp laundry swaying from an open window. The woman. Chlorine and cigarette smoke. Droplets of pool water clinging to bare skin. She wears nothing but sunglasses, cat-eyed and champagne-hued.

Desire like the last drag of a shared cigarette, like eye contact held a moment too long, like the steaming hiss of hot concrete. A yellow towel falling to the ground. A lemon squeezed into water. The handsome, olive-skinned pool boy squinting up at her as if she is the sun. All men are the same, the woman thinks. Desire makes you dizzy as heatstroke. Heat that makes you feel like you're dreaming. The way she moves: like molten honey, like liquid gold, like a whispered secret. He asks her to run away with him, not realizing she is always two steps ahead. There are certain hazy summer afternoons where anything is possible. She can almost feel the wind whistling through her hair, the open road unfolding in front of her like a shimmering mirage. Nowhere to go but everywhere. There are certain women who can get away with anything. The woman. She belongs only to herself.

La Femme is a short film that embodies the Velvet Canyon aesthetic through the sumptuous sensuality and raw visual impact of French new wave cinema - where Bardot meets Godard. Shot in the south of France and starring the luminous Maelys Garouis and Charles Crehange as star-crossed, heat-scorched lovers, this is a sun-soaked short we've been dreaming of bringing to life since long before we began Velvet Canyon. Directed by photographer and VC co-founder Ali Mitton, La Femme is a lush and evocative love letter to the 1960's and the irresistible mystery of femininity. Seducing your senses with vibrant color and intoxicating texture, it harnesses the carefree energy and effortless glamour of the brand itself. The whole world is ripe as a peach for the woman who belongs only to herself.

 

See our behind the scenes post here.

Words by Alison Green.

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